Sales!!! So many sales and too many choices! But which trends to choose to be sure to be still on trend on SS15 with these same clothes?
Remember my Instagram publication in which I shared an article of The business of Fashion. In this paper Kate Abnett, demonstrated with agility, how social networks and how the acceleration of fashion calendars pulverized the notion of trend and how it has been replaced by a much more personal notion of lifestyle. A trend is what everyone wants to wear and what only trendsetters are wearing. Once everyone wears it, it just can't be a trend anymore.
In a context where social networks have the power to popularize a trend at the speed of light, we are all ridiculously hustling to wear the latest trend ASAP. Because next week, my darlings, it will already look silly.